![]() The closed apertures cause some letters to start to look the same, like c and o.Helvetica has too large of an x-height, so it reads poorly because the word shapes are much less distinguishable.As it turns out, there are some very logical reasons that make it a terrible choice for body copy: For example, as popular as it is, I’ve never really loved Helvetica outside of logo design, but I couldn’t really explain why. The job of a designer is to always communicate as clearly as possible.Īfter reading this checklist, I can more clearly articulate my opinions on typographic design. ![]() And there are rules like the ones about small-caps I know they exist but didn’t fully appreciate the impact they make on a design until I saw the examples. There are rules like #33 that I realized I follow almost unconsciously without realizing why. Reading through the checklist, I scolded myself at times, realizing I’m guilty of violating some of these rules (I’m looking at you Rule #30 about center-aligned text). Some of the guidelines were healthy reminders for me, and yet, even after years in the design world, I learned some things. If you’re looking for a comprehensive but succinct rulebook for typography, this is it. Reading through Jeremiah Shoaf’s Flawless Typography Checklist, I now know about hair spaces and thin spaces. Do you know what a hair space is? I remember times in Photoshop when I wanted to make the space between two words a bit smaller, so I’d adjust the font size to something like 2px and go from there.
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